Unhappen My Accident app by CARSTAR
The Unhappen My Accident app was developed with two key business drivers. First, the functionality of the app drives people to a CARSTAR location if they need collision repair. Secondly, it helps reinforce CARSTAR as a company that cares by donating to charity every time the app is downloaded, and giving customers a resource if they are ever in a collision.
The app was developed through an agency partner, with user-friendly functionality, content and promotional creative developed collaboratively. To launch the app, a strategic public relations and marketing campaign was developed, including POS materials, website materials, social media, radio creative, press release, a blogger contest.
The campaign achieved over 3,500 downloads in the first six months, and continues to be a key differentiating factor in the collision automotive repair category.