HFN Member Sales Booklet
The strength of any buying and marketing group increases as it grows in numbers, and Health First Network had ambitious goals for Membership in 2017. The focus was not only on adding new Members, but connecting with stores who share the organization's values and embrace the vision to build a network of trusted health and wellness retailers across the country.
Starting from scratch, I developed a sales document, with a focus on content that would not only outline the advantages and benefits of joining the Membership, but also appeal to the target audience in tone and design.
The eight page sales booklet is currently being used in-market and has has been very well received by both existing and new Members.