Holiday Magazine & Gift Basket Giveaway
In 2017, a focus for HFN was to grow our Member’s email databases. Members had also requested an in-store promotion they could offer their customers. At the same time, vendors were asking for additional space to promote new items in the HFN Flyer, which was sold out. A plan to fulfill all of these request was developed - the Holiday Magazine and Gift Basket Giveaway.
HFN created a holiday magazine to be given out to customers at every store across Canada. The magazine included holiday recipes, articles about staying healthy during the holiday season, and a gift giving guide. Vendors could purchased spots in each of these sections to be included in the holiday magazine. The magazine was so popular with vendor partners, additional pages had to be added. It also resonated with customers with many stores requesting additional copies before the end of the promotion.
In addition to the magazine, samples of products that were featured in the magazine were sent to the HFN head office, and made into gift baskets, valued at $150+. Customers were asked to complete a ballot to be entered into the draw to win, allowing for email address collection to increase store's email databases.
Additional gift baskets were given away through an online social media promotion, and a flyer app promotion.
Both vendors and members were very pleased with the promotion and some vendors were already looking to book space in the 2019 magazine before the end of 2018. All in all, over 20,000 email addresses were added to HFN member’s email lists, making this promotion a success.