Franchise website templates
The need for Howard Johnson to develop a franchise website template was born from the inconsistency of the franchise websites across Canada. Partnering with a local web design company the design and standardized SEO website content (which could be easily adapted for each location), was developed.
This resulted in each franchise having the opportunity to have a consistent, effective, and search engine optimized website at a fraction of the price that they would pay for custom website development. The program continues to be a success to this day and has expanded into Full House’s other franchise brands.