Created an engaging and effective PR strategy for Digby Paints, focused on the new way of shopping for paint, simplified colour selection, and home delivery. This resulted in features in publications like the Bay Street Bull, the Toronto Sun, Chatelaine, and others.

Digby Paints took the top prize at the 2020 Lions Lair pitch competition.

Digby Paints is Canada’s first online paint store. Modernizing the paint buying experience with a simple, convenient, and engaging e-commerce experience.

Launched an innovative way to engage students earlier in their decision-making process.

To increase the local impact of any fundraising efforts, Health First partnered with Food Bank Canada’s Every Plate Full Campaign to activate local Health First Member stores as drop-off locations for the campaign. This partnership was the first of its kind for the Every Plate Full campaign.

Health First Network’s first annual healthy holiday magazine and giveaway.

One of HFN’s key revenue channels, their e-newsletter program, was struggling; After CASL regulations changed, the organization lost over half of their subscribers and had not managed to bring the list back up in the years since the regulation change. This proved to be a challenge as value to vendor partners who purchased advertorials in the newsletter was being questioned. The design of the e-newsletter had not been updated in several years, and while the content was good, the look made it feel stale and outdated.