Digby Paints Launch

Digby Paints is Canada’s first online paint store. Modernizing the paint buying experience with a simple, convenient, and engaging e-commerce experience.

During my time at Digby, I was challenged to take the idea and make it into a functioning e-commerce business. I did so successfully as part of a leadership team of two. I was responsible for creating Digby’s go-to-market strategy, content, and overall ownership of eCommerce, marketing, and customer experience, resulting in six-figure revenue in the first 6 months and 90% 5-star customer reviews.

Utilizing the Shopify platform, I designed and developed digbypaints.com from a concept to a functioning e-commerce website, including copy, images and descriptions, and overall user experience.