When I worked at Innovation Factory, I wrote a monthly column in the Hamilton Spectator's Business insert, featuring one of iF's entrepreneurs.

The strength of any buying and marketing group increases as it grows in numbers, and Health First Network had ambitious goals for Membership in 2017. The focus was not only on adding new Members but connecting with stores that share the organization's values and embrace the vision to build a network of trusted health and wellness retailers across the country. 

The idea for the campaign was to increase brand awareness in the Hamilton community and was built around the notion that great ideas can start anywhere, “even on the back of a napkin.”

The LiON’S LAIR competition gives the Hamilton community the opportunity to experience the thrill of start-up investment as aspiring entrepreneurs and innovators face a panel of Hamilton’s top business executives and solicit cash and professional resources.

To showcase Innovation Factory's 2014 successes, I developed an online Year in Review booklet, featuring top clients and events from the year. This document was shared with partners and the entire innovation ecosystem.

As more franchisors enter the collision repair category, signing quality franchises is becoming increasingly competitive; as such, CARSTAR needed a compelling leave behind sell sheet to complement the sales presentations being given across the country.

CARSTAR’s Soaps It Up for Cystic Fibrosis car wash was developed to generate brand awareness for CARSTAR, as well as to give customers a reason to visit a collision store without having been in an accident. The program also sees all proceeds split between local community groups and Cystic Fibrosis Canada.

The Unhappen My Accident app was developed with two key business drivers. First, the functionality of the app drives people to a CARSTAR location if they need collision repair. Secondly, it helps reinforce CARSTAR as a company that cares by donating to charity every time the app is downloaded, and giving customers a resource if they are ever in a collision.