In 2011, CARSTAR needed a website redesign, better user functionality, and a content management system developed so that changes could be made to the site instantly. 

The CARSTAR brand needed an in-store brand refresh to help them differentiate in a fiercely competitive environment. The brand decided to work alongside internationally renowned and award-winning image consultants at Watt International to help take the brand image to the next level.

The need for Howard Johnson to develop a franchise website template was born from the inconsistency of the franchise websites across Canada. Partnering with a local web design company the design and standardized SEO website content was created.

Howard Johnson partnered with the Harlem Globetrotters for their 2009/2010 season as an extension of the Best of Summer program. 

Howard Johnson’s Best of Summer program was developed to help drive sales by adding increased value to summertime travellers. Targeting family travel, the strategy was to offer an incentive to families travelling in the summer months.